Johannes Kleske - tautoko weblog

David von howies:

for the last 5 years at least, i have had this idea and as yet have not made it happen.

and ideas only work if you make them happen. (and even then, some don’t work)

the idea is that everyone at howies has ideas. and the guy packing our parcels downstairs might have an idea for a product that will become the product that will come to define us and what we do.

so as a company, we need to allow those ideas to come to the surface.

we have to make more mistakes. we have to understand failure is going to happen.

we can learn from failure. but ‘not doing’ will teach us nothing and give us nothing in return.

in the spring, we will turn a room that currently stores boxes and our junk into a creative room.

and then 1 day a month each person will have an ideas day. that person will team up with someone else from the company and think. drink tea. stare out of the window (if we had one) and doodle. go to shops, go to museums, read books, see films. and apply some of what they learn to what we do here at howies. We want to change things. And it is crazy, mad, dumb, odd, wonky thinking that will give us Ideas that will change things.

it is an experiment. it might not work. but that is the thing with ideas, you just gotta try stuff.

there will be people here who will say ‘ I don’t have ideas’ and in my experience the best ideas usually come from them.

i have no idea if it will work or how it will work.

but if you jump off the cliff, you just have to make your wings on the way down

Würden wir mit rejolt ein Magazin veröffentlichen, es käme dem frisch geschlüpften Good Magazine wahrscheinlich sehr nahe.

We see a growing number of people tied together not by age, career, background, or circumstance, but by a shared interest. This revolves around a passion for potential mixed with fierce pragmatism and creative engagement. We sum all this up as the sensibility of giving a damn. But to shorten it, let’s call it GOOD. We’re here to push this movement and cover its realization.

GOOD MAGAZINE | What Matters

Leider kann man das Magazin noch nicht außerhalb der USA abonnieren. Aber zum Glück stehen die meisten Artikel auf der Webseite zur Verfügung. Wie z.B. Chasing Zero über eine New Yorker, der einen Monat versucht hat, bewusster zu leben.

Für den Start haben die sich eine saubere Kampagne einfallen lassen. Sie geben die kompletten Einnahmen von jedem Abonnenten an eine von zwanzig Non-Profits weiter, die man sicher voher aussuchen kann.

Let the secret be known—most magazines do not make money on subscriptions or newsstand sales. Traditionally, the best way to get a bunch of new subscribers is to send millions of pieces of unsolicited mail – junk mail – to people who might have some interest. We don’t like junk mail, and we don’t like the thought of spending millions of dollars on it. So we came up with the idea of giving away all subscription fees and allowing subscribers to choose which organization they would like to support.

This whole thing is an experiment. If it works, we’ll actually spend less than half of what it traditionally costs to acquire subscribers. The success of this campaign will allow us to:
a) meet a self-selecting group of quality subscribers who find us through word of mouth, internet links, media coverage, our partner organizations, or the other crazy schemes we like to come up with;
b) raise significant money for organizations that will do something important with it; and
c) save resources and prove that you can do well by doing good.

Our goal for our launch year is to create 6 amazing issues of GOOD, sign up 50,000 subscribers and donate $1 million to their favorite organizations.

Derbes Mag. Tut mir einen Gefallen und schreibt denen alle ne Mail, dass wir das Ding auch in Germany abonnieren wollen.

Am Montag hat der letzte howies Katalog endlich seinen Weg in meinen Briefkasten gefunden (wer sich nicht mehr an howies erinnern kann, hier ist der Artikel). Seitdem nehme ich ihn immer wieder in die Hand, blättere, lese hier und da und fühle mich inspiriert. Beeindruckend, was die Jungs und Mädels aus Wales da aufgebaut haben und mit wieviel Herz, Leidenschaft und Spaß sie das ganze vertreten. Definitiv mein persönliches Vorbild für rejolt.

Hier einer von vielen Texten aus dem Katalog:

While we don’t condone shoplifting, terrorising old ladies or generally making other people’s lives a misery, the tabloids seem to be picking on the wrong people. Casual research suggests serious fraud, insider trading or acts of corporate manslaughter are unlikely to be carried out by people wearing hooded sweatshirts. Photographs of senior executives of British manufacturers of land mines, anti-personnel grenades and cluster bombs have shown no evidence of hoodie-wearers. Businessmen offering large amounts of cash in return for peerages, and the politicians who accept the cash, tend towards less casual items of clothing. When the decision was made to invade Iraq, no-one wore a hoodie. And the men who think Guantanamo Bay is still a good idea do not wear hoods themselves, though they have been known to offer them to guests. Sure, there’s the odd villain who wants to conceal his face. But there’s bigger villains around who have no such shame.

Jon Matthews