"For three consecutive years, Amnesia Razorfish has won the Adnews interactive agency of the year award, and its embrace of Social Influence Marketing is one of the reasons. Amnesia Razorfish doesn’t tell the world, “We understand social!” The agency shows everyone through its actions." Amnesia-Gründer Iain McDonald hat Pepsi und Coke dazu gebracht, auf Twitter miteinander zu reden.