Johannes Kleske - tautoko weblog

Churchmarketingsucks erklärt, was es mit Marketing auf sich hat und übersetzt das ganze für den Gemeindehintergrund:

“Marketing is the study and practice of better, faster, cheaper and friendlier. “Making things go more smoothly,” as I put it to my students. The product or service a company provides is the “what” of its existence. Marketing is the “how.” In a church setting, our “what” is the spreading of the Word of Christ. We want to grow the Church, heal the world and bring the Good News to those that haven’t heard it. Those are all answers to the question, “What should the church be doing?” The question, “How can we do those things better?” is one that marketing can help answer.”